The Virgin Voyages’ brand is about smart disruption at sea, insatiable curiosity, delightful surprises, heartfelt service, being straight up and, most of all, being red hot. it’s time to turn it up.
Our brief was to assist Virgin Voyages in setting a new paradigm in sonic identity at sea that is uniquely “Virgin.” Sounds that are timeless, flexible, powerful, energetic and emotive.
We created a cinematic sonic storyline that begins the moment a sailor decides to embark on a Virgin Voyage and carries them all the way through until they have returned home.