We’ve spent the last two years working closely with the Knot Standard team to design and build the initial concept and bring four exciting seasons to market.
Our strategy and positioning was inspired by the modern man on the go; whether he’s balancing meetings at coffee shops, taking calls between airports, he’s always connected to a world that won’t slow down. So our communication had to intersect within the fast-paced, unpredictable life in the 21st century.
Our work covered a complete re-brand with identity system and brand guidelines; including logomark, typography, icon suite, packaging and print design, custom e-commerce website and blog, in addition, to all campaigns and implementation across digital marketing, advertising, social media and retail collateral. Full Case Study Here.