Growing since 1972, Carnival Cruise Line — “The World’s Most Popular Cruise Line®” — now carries millions of passengers every year.
Our latest merchandise and repositioning project for Carnival Cruise Line was designed and built upon the brands ‘fun’ history and progressive plans for future growth.
The project covered an initial strategic phase, defining and repositioning the global merchandise business opportunity that led us to the creation of an iconic cross-category assortment redefining how guests will have ‘fun’ shopping. Our new merchandise world and guidelines covered all aspects from logowear to ‘fun’ key travel items currently in production. Check back soon to see the full case study.