Al Tayer Group is conglomerate that mainly operates in the middle east, across a number of business lines including robust divisions in fashion and automotive. We had ownership over all of the digital initiatives, including both native mobile platforms, the website, and the entire back-end infrastructure. In addition to redesigning and rearchitecting these assets, we also worked very closely with the key executives across numerous Al Tayer Group departments to ensure we were adding value to the collective business.