CLIENT | VINCE CAMUTO
AMBITION. Renown footwear maven Vince Camuto approached Cortez Groupe in the development of a new full-lifestyle menswear initiative to complement his 600m women’s fashion brand.
ANSWER. In preparation for the roll-out of a new men’s department, CG developed a brand style guide for VC. The guide serves as a aestetic toolbox for licensees as they create new products, packaging and promotional materials related to the brand, including products, merchandising, and point of sale materials. Creating and maintaining strong, positive relationships with licensing partners and product development teams. Ensuring all designs adhere to the brand image and overall brand identity.
ACHIEVEMENT. Cortez Groupe collaborated closely with Vince Camuto on the creative vision and overall design direction in the conceptual development and styling of all 15 men’s categories for product strategies directing all phases of the creative process from concept through design production including market research, mood board creation, designing, and sketching.